When REI decided to close its doors for Black Friday back in 2015, it was an act of revolution. Instead of subjecting their employees to masses of ravenous holiday shoppers, REI told them to go enjoy a day outside. Then they took it one step further, inviting all of us to #OptOutside on Black Friday, too.
Whether it's our first, fourth, or fiftieth year of forgoing the madness of Black Friday, we have a few ideas of how to make the most of your #OptOutside opportunity.
Photo by Kyle Frost // Story: It's Time to Plan Your Ski Trip to the Canadian Rockies
Photo by Jason Hatfield // Adventure: Run Rim-to-Rim-to-Rim in the Grand Canyon
Photo by Jennifer Adler // Adventure: Cave Dive at Ginnie Springs
Photo by David Schelske // Adventure: Mountain Biking the Deschutes River Trail
Photo by Dan Loch // Adventure: Backpack to the Canyon Creek Lakes
Photo by Kathleen Morton // Story: 5 Yoga Poses To Prepare You For Any Adventure
Photo by Chris Burkard // Adventure: Surf at Big Sur's Sand Dollar Beach
Photo by Michael Matti // Adventure: Camp at Second Beach in Olympic NP
Photo by Dusty Klein // Adventure: Soak in Kirkham Hot Springs
Photo by Christin Healey // Adventure: Bikes & Brews on Route 151
Photo by Jake Sells // Adventure: Fly Fish at Salmon Creek Falls
Photo by Chris Mongeau // Adventure: Hike the Window Trail in Big Bend
Photo by Josiah Roe // Adventure: Stand Up Paddleboard the Oceanside Harbor
Photo by Damien Kincannon // Adventure: Climb Hidden Rocks
Photo by Jess Curren // Adventure: Kayak & Swim with Manatees at Three Sisters Spring
Cover photo by Michael Matti